Wärmetechnik
BRANDING
BRAND MISSION & VISION.
- K8 – Analysed business needs to define a clear, future-focused brand vision and mission for Wärmetechnik.
- K15 – Applied brand strategy and positioning knowledge to articulate core values of quality, energy efficiency, and sustainability.
- B1 – Showed passion for developing a meaningful brand purpose that supports ecological harmony.
TYPOGRAPHY.
- K4 – Selected and implemented appropriate typefaces (Helvetica Neue) that reinforce the brand’s identity.
- S2 – Used industry-standard methods to apply and test font weights/styles for legibility and brand consistency across digital and print.
- S16 – Maintained typographic consistency throughout all brand applications.
COLOUR PALETTE.
- K4 – Applied colour theory to create a palette that is both rooted in German tradition and refreshed for a modern aesthetic.
- K15 – Ensured the brand colours communicate innovation, sustainability, and trust.
- S2 – Used contemporary colour selection and digital tools to ensure accuracy and consistency across media.
- B5 – Demonstrated flexibility by testing and refining the palette for both print and digital uses.
STATIONERY.
- K4 – Designed stationery items that clearly represent the brand visually and verbally.
- K15 – EMaintained brand consistency and professionalism across all branded assets.
- S4 – Produced production-ready digital media assets (business cards, letterheads, etc.).
- S16 – Delivered high-quality branding for use in both digital and physical contexts.
APPAREL.
- K4 – Extended brand identity to merchandise, ensuring clear communication of brand values.
- K15 – Balanced practical application and brand messaging in apparel design.
- S4 – Developed digital mockups for branded clothing items, suitable for real-world production.
OTHER ASSETS.
- K4 – Ensured all branded items, digital and physical, adhere to established brand guidelines.
- S4 – Produced a cohesive set of digital assets to support consistent marketing.
- S16 – Checked all assets for consistency and high standards.
