Eat Better
USER INTERFACE & USER EXPERIENCE
Introducing the Healthy Eating App: A User-Centric Approach to Simplifying Nutritious Meal Choices
INTRODUCTION.
- K1 – Applied creative design thinking to define the project scope and purpose.
- K8 – Analysed initial research to understand user needs and the challenge of healthy eating.
- S11 – Communicated aims and context of the project clearly.
- B1 – Showed passion for digital design and improving user lifestyles.
DESIGN SPRINT.
- K1 – Employed creative problem-solving techniques in group workshops.
- K14 – Used agile and collaborative design methods (e.g., brainstorming, rapid prototyping).
- S1 – Contributed to developing early-stage concepts and user journeys as a team.
- B2 – Maintained strong work ethic and commitment in the sprint process.
QUESTIONAIRE.
- K11 – Conducted user research to understand habits, preferences, and challenges.
- S11 – Designed and analysed surveys to gather actionable insights.
- B5 – Demonstrated accountability by using research to inform all design decisions.
PERSONAS.
- K11 –Developed personas from real data to represent a range of users.
- K15 – Considered brand voice and messaging in each persona’s goals and frustrations.
- S11 – Communicated personas in a clear, relatable format for the whole team.
- B1 – Prioritised user-centred design throughout.
EMPATHY MAP.
- K11 – Mapped user emotions, experiences, and behaviours for deeper insight.
- S11 – Visualised empathy map outcomes for clear communication.
- B1 – Displayed empathy by focusing on users’ thoughts, feelings, and pain points.
COMPETITORS.
- K2 – Researched and analysed leading digital products in the market.
- K16 – Stayed current with digital design and tech trends for benchmarking.
- S5 – Evaluated competitor strengths and weaknesses to guide solution development.
CONCEPT.
- K1 – Synthesised research findings to develop the EatBetter app concept.
- K7 – Interpreted the brief and outlined solutions tailored to user needs.
- S1 – roduced creative and compelling digital design ideas for the platform.
NAMES.
- K15 – Used branding principles to brainstorm and test potential app names.
- S3 – Applied creative techniques to naming and initial logo explorations.
INSPIRATION.
- K2 –Researched visual and UX trends to inform the look and feel.
- S3 – Applied creative techniques to naming and initial logo explorations.
- B1 – Kept an open mind and enthusiasm for design exploration.
BRANDING.
- K4 – Designed a colour palette and typography that communicate the brand’s values.
- K15 – Developed a consistent brand identity across visual assets.
- S2 – Used industry tools and methods to create and apply logos, colours, and fonts.
- S16 – Ensured branding works across digital and print materials.
- B2 – Showed attention to detail in developing visual assets.
WIREFRAMES.
- K9 – Applied user interface and user experience design principles to structure app layouts.
- S3 – Created low- and mid-fidelity wireframes to map user journeys.
- S16 – Refined wireframes based on usability feedback and user requirements.
PROTOTYPE.
- K9 – Applied user interface and user experience design principles to structure app layouts.
- S3 – Built high-fidelity, clickable prototypes for realistic usability testing.
- S16 – Used feedback to improve prototypes and get the app ready for development.
- B5 – Demonstrated flexibility and resilience by revising the design based on user testing.
PROMOTIONAL ANIMATED AD.
- K5 – Used digital media skills (animation, video) to create a compelling app promo.
- K6 – Presented a clear, persuasive pitch of the app’s benefits and features.
- S4 – Produced a high-quality, production-ready video asset.
- S16 – Ensured the video reflected the branding and messaging of EatBetter.
